With an expected 13.9% CAGR from 2020 to 2027 and a projected market value of USD 6.1 billion by 2027, China is a market that plant-based meat brands cannot overlook.
China’s sportswear industry has grown exponentially in the last 2 decades, banking on consumer awareness and new preferences. Local brands are now catching up to global giants Nike and Adidas.
A lesser-known Chinese rice noodle producer becomes one of the most important parts of the global supply chain of plant-based meat products, such as, burgers.